From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection895 articles
Can product managers be replaced by AI?
May 6, 2025

Can product managers be replaced by AI?

Can AI really replace PMs? Not so fast. Human-centric skills increase the value of product management in this next generation of AI-driven software development.

I think you should ask customers harder questions
April 8, 2025

I think you should ask customers harder questions

Document best practices for product discovery so anyone on the team can approach user and customer interviews with confidence.

February 10, 2025
Stop listening and speak first in meetings

These five tactics will help you gain the confidence to speak up in meetings. Presenting your views strategically helps you raise your visibility at work, build trust…

January 13, 2025
The secret exec battle behind RTO mandates

If your company has announced an RTO mandate or you sense one percolating, you are likely wondering how you got here. Remote work reversals are management challenges…

December 9, 2024
I am never too busy for you

Super busy? Calendar overload? Brian de Haaff, Aha! co-founder and CEO, shares four questions leaders can use to prioritize the most impactful work and engage deeply with…

October 16, 2024
Strategy should not be so hard

Strategy is not a list of hunches, priorities, or tactics. When people feel that strategy is just too hard, that usually means it has failed — because they were not…

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